Google Ads is Google’s online advertising program; the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ads.
Here are some of the benefits of using Google Ads in your digital marketing strategy.
- Google’s massive reach.
Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
2. It increases leads and customer same day you create the ads. Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website or other online property. Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.
3. Get quicker results than with SEO Services
Search engine optimization is still the backbone of most highly visited sites. The posts and pages you see on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have amassed a large number of backlinks over time. It can be years before you get to see one of your own pages in the coveted first position for a broad keyword search term. Some businesses may never see it.
When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too. Start running ads and boost the odds people see you first thing.
4. Increase brand awareness.
Google Ads, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.
5. Reconnect with visitors of your website.
One of the coolest benefits of Google Ads is reconnecting with your website visitors with remarketing on display and search network. This helps advertisers target visitors on different advertising-supported websites using banner images. Much like display remarketing, the advertiser needs to add keywords in this campaign. By doing so, Google ads can match the user’s search query with the keyword and remarketing list.
6. Measure your performance consistently.
It is exceedingly difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. But, Ads, on the other hand, would tell you exactly what happened with the campaign. You would know:
- Who clicked on your ad.?
- How many leads have been generated?
- How much traffic you have got from Ads to your website.
- Which keyword generated the most traffic and leads.
- How much does it cost you per lead?
7. Target your ads
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting. For now, here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:
Keywords: Words or phrases relevant to your products and service.
Ad location: Show your ads on Google search results pages and websites that are part of the Google search and display networks.
Age, location, and language: Choose the age, geographic location, and language of your customers.
Days, times, and frequency: Show your ads during certain hours or days of the week and determine how often your ads appear. Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
You can also manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With Google Ads Editor, you can download your account information, edit your campaigns offline, and then upload your changes to Google Ads. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.
