One of the best aspects of digital marketing compared to traditional offline marketing is that you can track almost every aspect of your campaign. There are many tools available that help in providing information about the performance of the website. One such popular tool is Google Analytics. You can also check whether the SEO efforts by you or your SEO Company are fruitful or not.
SEO metrics are data points or indicators that you should watch and monitor in order to gauge performance and maintain your website healthy and optimized. Sometimes the data points are so extensive that it becomes difficult to find out on which SEO metrics one should focus.
By tracking the right SEO metrics, you will get a fair scenario of your performance. Once you get the right picture of your performance, you can improve your strategy, and increase your rankings.
In this post, we will let you know some of the most important SEO metrics that you must definitely track.
7 Important SEO metrics to track
- Average page load time
Average page load time means the time taken to display the full content of/on the page. The speed of the website plays an important role in ranking. Website speed can attract customers as well as disappoint them. If the speed of the website is fast, then people will visit your site and if it is low, then people will switch to a competitor’s site because in today’s world, everyone wants things to happen fast. Ideally, your website should load between 1 second to 3 seconds.
- Organic traffic
Organic traffic is the traffic that comes from search engine result pages (SERPs). For getting organic traffic, you do not need to do ad placement. Organic traffic can arrive from many sources, like search engines, social networks, direct search, etc. If your SEO strategy is proper, the number of visitors from search results should be high.
- Top keywords ranked
It’s a good idea to keep track of how your rankings for your target keywords change as you work on improving your website to rank for them. If you get an idea about which keywords you are ranking for, then you can get a sense of your current organic search visibility. You can also decide whether you should continue focusing on these keywords or target other keywords.
You can track your ranked keywords with the use of position tracking tools like SEMrush. It can assist you in tracking changes in your ranking over time and seeing how your overall search visibility is improving.
- Backlinks and referring domains
Backlinks act as one of the most crucial ranking signals on Google. According to a recent study, it has also been proved that there is a strong relation between rankings and the number of referring domains.
Backlinks include all the links that are pointing to your site from external sources. While the referring domains mean the links that you get from unique domains. You should remember that the quality of the backlinks is more important than the quantity of the backlinks. 5 backlinks from the high-quality domain will be more valuable than 50 backlinks from an average domain.
Though every link you establish is beneficial to your SEO, connections from fresh referring sites are usually more effective than links from domains that have already connected to you. Tools like Ahrefs can keep track of your backlinks. You can also hire SEO Services Australia to get assistance.
- Click-through rate (CTR)
The percentage of individuals that visit your website after stumbling across it in the SERPs is known as the organic click-through rate. For e.g., if 5000 people see your page in the search results and 500 of them click on your website then your CTR is 10%. Organic CTR indicates how well your listing appeals to and captures the attention of your target audience.
If your CTR is poor, it could indicate that your title or meta description isn’t engaging, or that your content isn’t relevant to the user’s search. You can track the click-through rate in Google Search Console under the “performance tab”.
- Exit pages
Exit pages are the last pages that visitors see before leaving your website. Exit pages can be said to cause users to lose interest in your website and go to another, therefore you should keep track of them. If you see any particular page where a large number of people leave your site, then you need to work on the content of that page.
To reduce the number of exit pages, you must do the following things:
- Make sure that the content of the page is easily understood
- Include internal links and calls to action that are easy to find
- Add high-quality images and videos to your site
- Pages per session
Pages per session indicate the number of pages your visitors visit before leaving the site. The higher the number of pages, the better for you. Because it means that people are visiting more pages of your website, and this also means that people are staying longer on your website, which is a positive sign.
Conclusion
So, these are the 7 most important SEO metrics that you must track. By tracking these SEO metrics, you will get to know where you are going right and where you are making the mistake. Later, you can improve in these areas and get impressive results for your website and your business.
