By connecting with TikTok influencers, you allow them to make content for your brand with their unique ideas. Here is the complete guide to finding the right influencers on TikTok for your various campaigns.
TikTok Influencers
TikTok was introduced in late 2016 and took the world by storm. TikTok has over 800 million active users every day, becoming an entertaining platform, especially for the Z generation.
Influencers on TikTok contain massive followers in their specific niche, and also every follower has an interest in influencers’ content. An influencer’s strength depends on the number of followers and the engagements they acquire on posts.
Influencer marketing on TikTok helped many brands to boost up their brand awareness and reach their potential audience. The campaigns of influencer marketing have begun in every social media network, bringing maximum results frequently.
You should raise brand awareness on TikTok if you want to reach the generation Z audience. In simple words, you need to find out where most of the TikTok users’ eyeballs are and your capitalizing attention in your social media marketing strategy on TikTok. TikTok acquired over 615 million installs in the year 2019. These stats are enough to say where the audience’s attention is.
Grab Influencers On TikTok Through Hashtags
TikTok hashtags are the perfect spot to begin your search. Hashtags help you in filtering out influencers that you are searching for. Most TikTok posts have hashtags, making this an effective finding tool.
If your business or brand runs in a particular niche, you can find the influencers that have employed niche-related hashtags in their posts. If any influencer uses that specific hashtag, their fanbase engages with the post, and then their audience might be related to your niche. The TikTok influencers in your niche should have a massive potential audience and acquire TikTok fans for immediate recognition of their sponsored content. In simple words, you found a TikTok influencer who has your potential audience’s attention.
Then you can reach them for collaboration. And also, influencers want to know your audience’s solid understanding; thus, they could make content that they find engaging.
Grab Influencers On TikTok Through Topics
It would be best to grab influencers interested in particular topics like pets or even social media marketing like hashtags.
You can look at various topics using hashtags but don’t forget that every hashtag won’t reflect what an influencer does. It would be best if you analyzed well and checked influencer’s profiles and bio to understand their primary topic.
For example, if your niche or industry is about the keto diet, don’t choose the influencers in the pets industry. It is the point here. Research well on topics before you select the influencers for your TikTok marketing campaigns.
Grab Influencers On TikTok Through Location
The platform has captured the global user’s imagination. People from everywhere come up with innovative opportunities for TikTok and interact with the unique and fresh content uploaded by other users on the platform every day.
Getting TikTok Influencers Through Countries
Suppose you sell services or products in specific countries. In that case, you need to ensure that your influencer marketing campaigns want to have an influencer in those countries because your target audience is more likely to be in that specific country.
In simple words, if you need to sell your goods to American citizens but promoting to European citizens through influencer marketing campaigns doesn’t bring you success.
Getting TikTok Influencers Through Cities
However, it would be best to grab the influencers near your business area(nearby cities) for your effective influencer marketing campaigns. For instance, if you run a restaurant business in London, you need to pair up with a food influencer in London. They can create video content inside your restaurant with magnificent visuals.
Also, you can lower the amount that you need to spend if you choose a local influencer for your marketing campaigns on TikTok.
Getting TikTok Influencers Through Followers Size
When selecting an influencer for your influencer marketing campaigns, don’t choose them with the followers’ base. The follower count of influencers doesn’t bring you massive success. In simple words, the influencers with vast followers have only a few target audiences for your industry-related knowledge. You need to find the influencers with active potential audiences as their fanbase, even if they have a low audience, and engage with your niche-related influencer’s content.
Grab Influencers On TikTok Through Engagement Rate
You always know there is something suspicious when an influencer on TikTok acquires thousands of followers with low engagement on their videos. It is always not a good move to hire an influencer with a high followers rate and zero engagement rate. Followers count and engagement rate are the two essential factors that make you pay more attention while searching for the right influencer.
Engagement Rate
It’s a metric that a TikTok user gets for their content. It helps you find out your followers’ interaction in the particular content through likes, comments, and views. TikTok engagement rates could be anywhere from 0.1% to maximum.
Engagement Rate Calculation
There are various methods to calculate the TikTok engagement rate. Here is the perfect equation that could be used to calculate TikTok engagement rate:
Engagement rate = [(Sum of total likes, total shares, and total comments) / total followers count] * 100
Grab TikTok Influencers Email
Email is the perfect communication medium with your chosen influencers. To maintain everything around a loop, email communication stands from the front to keep things secure. Here the question is how you can find out a TikTok influencer’s email.
There are a variety of tools available online to find out an influencer’s email address. And also, you can reach them directly within the platform in the form of a message asking for their email for collaboration discussions.
Final Thoughts
Most brands still need to expose themselves to the influencer marketing world. As it becomes more difficult to capture and engage with Gen-Z on multiple social media networks, every brand concentrates on influencer marketing on TikTok to attain a younger audience.
Though TikTok is a popular social media network, it contains many pros.
