If you are a small or medium business looking to start an online store, you might be wondering which eCommerce platform is best for your business. There are many different eCommerce platforms on the market, and it can be difficult to find what suits your needs.
The eCommerce industry is booming. The global eCommerce market was worth $1.8 trillion in 2014, and it is expected to grow to $4.5 trillion by 2020. Australians are spending more money online than ever before with an average spend of $3,500 per year according to the Interactive Media in Retail Group (IMRG). And this is only predicted to rise. So how do you compete? Here are some eCommerce websites that are worth checking out for inspiration on how to make your website the best it can be.
What is eCommerce?
Before moving onto the best ecommerce platforms in Australia in 2022, it is best to understand what these platforms are and how they work. Knowing this will give you a better understanding of ecommerce and what actually makes an ecommerce platform great.
So, an eCommerce is the process of selling goods and services through digital channels like the web, mobile, and social media. It doesn’t necessarily mean that all eCommerce platforms are equal. There are various different types of eCommerce platforms and each can offer something different.
Know which eCommerce platforms are suitable for your small or medium business.
As you can imagine, there are many different eCommerce platforms, so it can be difficult to know which ones are right for your business. You can get a general idea from other business owners who are already using the platforms or research what others have said.
The most important thing to do is to identify which features will most benefit your business. Another thing to look at is that, as a user, what benefits can an ecommerce platform bring for you.
Here are some of the best ecommerce platforms in Australia in 2022.
eWorldTrade
eWorldTrade is one of the most well-known eCommerce websites in the world. They provide an online marketplace to connect SMEs and large enterprises to sell their products and services. eWorldTrade services include online sales, digital marketing, data analytics, inbound marketing and customer service, among many other different online channels.
Amazon
Amazon is the most well-known eCommerce platform, and a number of Australian businesses have started selling products on their site. These range from food and cleaning supplies to luggage and clothing. Amazon offers a free, advertising-supported system for businesses, and provides free shipping for orders up to a certain limit. However, the same free shipping applies to online stores in any part of the world that use Amazon’s platform.
Amazon also offers up-to-date product reviews, and a feature that allows users to subscribe to ‘up-time’ services. The subscription packages provide customers with a discount for using Amazon to purchase their products, and they can receive product updates before other customers.
Alibaba
Alibaba is one of the most recognized ecommerce platforms in the world and also quite well known in Australia as well. Due to their capacity to deliver large quantities and bulk volumes, many Australian importers have been seen to order goods from Alibaba.
This ecommerce platform is a giant and it is highly effective for b2b businesses when it comes to getting in touch with buyers and sellers across the globe.
eBay
This is probably the most well-known eCommerce platform on the market. Thousands of small and large businesses and individuals use eBay to sell their products online and via a mobile device. You can buy and sell a wide range of products and services from this marketplace. You can search for a product based on a keyword, describe it for the listing and complete your payment within 24 hours, just like on eBay in the US. You can buy products including used cars, real estate, used laptops and mobile phones and much more.
AliExpress
With over 200,000 items on sale, AliExpress is an excellent option for Australian shoppers. This website sells products from a variety of places including China, Bangladesh, Brazil, Taiwan, Singapore and the United States. There is everything from leather bags and clothes to electronic gadgets and household goods, and prices are typically low.
It is a great place to buy second-hand stock, as buyers can avoid paying costly freight charges and lower their overall costs. If you are in need of cheap fashion, there are a large number of handbags and accessories for sale on the website.
Global Sources
Global Sources is an international buying and selling network that operates 24 hours a day. It connects buyers with suppliers around the world and has the largest collection of products, mainly from Asia.
The website is user-friendly and has a wide range of categories with their latest deals, but the most important thing to keep in mind is how easy it is to search.
Woolworths
Woolworths is one of the largest companies in Australia, with a diverse range of products for your home. From groceries to baby products, you can find all your needs at Woolworths. Woolworths is the only destination for all your grocery needs. Whether you’re after fresh produce, packaged goods, or household items, you’ll find it all at Woolworths.
Coles
Founded in 1914, Coles operates more than 800 supermarkets throughout Australia. They also operate an online shop and sell groceries and consumer goods to Australian digital customers. They offer a wide range of products to their consumers across the country and it is one of the most highly recognized names in the country.
Big W
Woolworths now has a department store that offers you fashion for every occasion. Operating over 180 stores across Australia, Woolworths Big W also sells the latest technology, home products and fashion for men, women, kids and babies.
Myer
Myer is a one-stop shop for all your shopping needs. From home appliances to clothes, they’ve got you covered! Visit their e-commerce site to find exactly what you need. It is one of the biggest online chains of departmental stores in Australia. With their wide range of products, they are one of the most recognized names in the ecommerce industry of Australia.
The Top Features a Good Website Should Have
The first thing to look for when looking at eCommerce platforms is functionality. Functionality is what you can offer customers, and if your website doesn’t have the features, they need it is going to struggle to compete. Think about the customer shopping experience that you want to create. Is there a collection of products that you need to showcase on the site, or are you after more? Do you need a site for buying collectibles, or could you use your site as a marketplace for clothing, accessories, tools or something else? Think about how customers want to buy.
Conclusion
The competition in the Australian online shopping industry is fierce, so you have to ensure that your website is delivering the best experience for your customer. Take time to research, read forums, and understand your customer.
You can use this list of the best eCommerce websites in Australia to help you make an informed decision on what website to use. All the ecommerce websites on this list are highly popular and recognized in Australia and they all offer a variety of high-quality products to their users.
